Wacker Neuson South Africa establishes own sales channel for ENAR products

/ MEDIA STATEMENT / This content is not written by Creamer Media, but is a supplied media statement.

Wacker Neuson South Africa is pleased to announce that from 1 June 2023, they offer ENAR products to the local market through a dedicated sales channel. ENAR is a Spanish-based manufacturer of light construction equipment specializing in concrete consolidation and compaction. Alongside a wide range of internal vibrators, the company’s product portfolio also covers vibratory plates, rammers and walk-behind rollers for soil and asphalt compaction as well as surface products such as screeds.

"Aligning with our customer-centric focus, we strive to offer our customers everything they need to successfully complete their jobs on the construction site," says Dennis Vietze, Managing Director of Wacker Neuson Sub Sahara Africa. "The ENAR products present the ideal addition to the established Wacker Neuson portfolio, opening up new growth opportunities for us. Therefore, we are establishing an own distribution channel and enter a new customer segment."

Markus Einsele, Managing Director at ENAR, adds: "We are very much looking forward to working with Wacker Neuson in South Africa. We see great potential in this market as our products address the exact needs for sturdy and reliable equipment. This new sales channel will help us reach the right end customers." The ENAR products will be rolled out to South African customers in phases, kicking off with the volume-driven internal and external vibrators as well as screeds. Customers can also look forward to compaction equipment including rammers and pedestrian rollers as well as generators, pumps and mobile light towers that will be introduced over the next few months.

A dedicated team, who will wear the ENAR hard hat, has been appointed to exclusively look after customers in South Africa. Dennis Zuma, who was promoted from Wacker Neuson Area Sales Representative to ENAR Key Accounts Manager, together with designated Service Mechanic, Jeandré Peypers, will support ENAR customers with full sales, service, and after-market solutions. Both bring massive experience in construction equipment and recently attended an intensive five-day training programme at ENAR head office in Zaragoza, Aragon, to deepen their understanding of the products and technologies.

In addition to technical and mechanical training, Markus says they also introduced Dennis Zuma and Jeandré Peypers to the commercial side of the business. They visited the ENAR production centre, became familiar with their systems and processes, and got to know the ENAR team. "It‘s important that they are acquainted with our culture and our value proposition of being close to our customers and delivering what they need by offering the right solutions. Our flexibility and agility have ensured that we continue to deliver on our promises, earning us an enviable reputation for reliability in both our products and services which has gained our customers’ trust and respect."

In a bid to continue Wacker Neuson South Africa’s legacy of bringing products and services to customers‘ doorsteps, the route to the local market for ENAR products will include dealers. "We have a detailed strategy in place to grow the ENAR sales channel", says Dennis Vietze.

He wraps up: "Our partnership with ENAR presents us with a tremendous opportunity for the company from a business sustainability and growth perspective and also for our country’s economy as we are creating new jobs and business opportunities. The team in South Africa is extremely excited to welcome ENAR to the Wacker Neuson family."